The internet is mourning the loss of one of its most endearing and iconic figures. The Shiba Inu known affectionately as “Dog Wif Hat,” who rose to global meme fame with his signature pink beanie and stoic gaze, has passed away peacefully at the age of 12, according to a statement released by his owners on Tuesday.

The viral canine, whose real name was Kiko, became an internet sensation after a photo of him wearing a pastel winter hat was posted to social media in late 2018. The simple yet heartwarming image resonated with millions and soon became a staple of meme culture — most famously captioned “dog wif hat,” a phrase that captured the absurd charm of early internet humor.

From Meme to Movement

Over the years, Kiko transcended his meme origins. The image inspired countless remixes, fan art, and even the launch of a wildly successful Solana-based cryptocurrency ($WIF), which reached a market cap of over $3 billion in 2024. The dog’s likeness was also famously displayed on the Las Vegas Sphere earlier that year, funded entirely by a grassroots community campaign.

Kiko's calm expression and warm presence were interpreted by many as a symbol of comfort and gentle resilience in an otherwise chaotic internet landscape. For a generation of users, “Dog Wif Hat” became a quiet companion during uncertain times.

“He Made the Internet a Little Softer”

In a heartfelt Instagram post, Kiko’s family wrote:
"Kiko passed away in his sleep surrounded by those who loved him most. We are heartbroken, but grateful to have shared 12 wonderful years with him. Thank you to everyone who made him feel special — he truly loved being your Dog Wif Hat."